Our News & Views - Strategy

Understanding your business challenge is our starting point in figuring out your communications strategy. Once a framework is agreed we will work with you to develop corporate, product and issues messaging. From there, we’ll create, a content strategy and integrated campaigns to support your commercial objectives.

1 Oct 2019

When it comes to content marketing it’s the thought that counts

The changing face of marketing in the internet age has forced a rethink at both B2B and B2C marketing communications teams. There is a growing role for content marketing that educates rather than proactively sells a brand. In order to truly take advantage, you need to claim a thought leadership position within your field of industrial technology.

When it comes to content marketing it’s the thought that counts

1 Oct 2019

9 Jul 2018

Communicator Summit 2018

They came from all over Europe. 14 communication professionals joined the EMG team at the end of June for EMG's 3rd annual Communicator Summit. This year's theme was “The Connected Customer”.

Communicator Summit 2018

9 Jul 2018

7 Jun 2018

Executive Communications: Learning from Elon Musk’s Media Moment

When Elon Musk decided to take issue with reporters and their media coverage last month, we felt a collective wince across the PR industry and pangs of sympathy for his communications team. Some of our team felt his tirade might be part of a broader strategy to promote Musk’s conceptual ‘Pravda’ platform to rate media credibility.