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News - Strategy

Here you'll find our collection of posts  on the communications industry in general, on industrial strategies and digital transformation.  

 

The changing face of marketing in the internet age has forced a rethink at both B2B and B2C marketing communications teams. There is a growing role for content marketing that educates rather than proa...

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Industry Trends Strategy CommsTech Marketing Communications

They came from all over Europe. 14 communication professionals joined the EMG team at the end of June for EMG's 3rd annual Communicator Summit. This year's theme was “The Connected Custo...

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Industry Trends Strategy

When Elon Musk decided to take issue with reporters and their media coverage last month, we felt a collective wince across the PR industry and pangs of sympathy for his communications team. Some of ou...

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Media Relations Strategy