Our News & Views - Industry Trends

19 Nov 2020

China outlook: Digital transformation on the rise both in manufacturing and communications

The global pandemic might still be lingering as a dark cloud over the manufacturing sector, but with the 22nd China International Industry Fair (CIIF), themed “Intelligence & Interconnection - Empowering New Industrial Development”, held as scheduled this past September, the industrial economy received an extra boost.

21 Nov 2019

A “circular economy” as the K 2019 mantra

Almost all K 2019 exhibitors highlighted their sustainability claims and goals. We spoke to several key industry journalists about the prevalence of this trend and how achievable the targets are.

1 Oct 2019

When it comes to content marketing it’s the thought that counts

The changing face of marketing in the internet age has forced a rethink at both B2B and B2C marketing communications teams. There is a growing role for content marketing that educates rather than proactively sells a brand. In order to truly take advantage, you need to claim a thought leadership position within your field of industrial technology. 

27 Jun 2019

The Inside Track to the Latest K 2019 News

What’s the next big thing in plastics sustainability? Which product launch has the potential to transform the rubber and plastics industry?  Top international trade editors got an early preview of what seven industry leaders are planning for the big K Show in October during EMG’s 6th Pre K Press Event.  The exclusive invitation-only event was held June 25-27 in Antwerp. Its goal is to enable editors to get a head start on their media planning for K 2019 by providing leading companies in the plastics industry the opportunity to deliver their biggest and most impactful K 2019 show news months before the official show.

12 Jun 2019

Interview Petra Cullmann, Global Portfolio Director Plastics & Rubber at Messe Düsseldorf

The K Show maybe a few months away, but already the plastics industry is talking about what they’ll be launching and the best way to communicate their innovations. Petra Cullmann is the Messe Dusseldorf’s Global Portfolio Director of Plastics and Rubber.  We reached out to her to find out her thoughts and insights on K2019, the biggest (Plastics) Show on Earth. 

9 Jul 2018

Communicator Summit 2018

They came from all over Europe. 14 communication professionals joined the EMG team at the end of June for EMG's 3rd annual Communicator Summit. This year's theme was “The Connected Customer”.