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News - Industry Trends

Here you'll find our collection of posts  on the communications industry in general, on industrial strategies and digital transformation.  


Almost all K 2019 exhibitors highlighted their sustainability claims and goals. We spoke to several key industry journalists about the prevalence of this trend and how achievable the targets are.


Industry Trends

The changing face of marketing in the internet age has forced a rethink at both B2B and B2C marketing communications teams. There is a growing role for content marketing that educates rather than proa...


Industry Trends Strategy CommsTech Marketing Communications

What’s the next big thing in plastics sustainability? Which product launch has the potential to transform the rubber and plastics industry?  Top international trade editors got an early preview of ...


Events Media Relations Industry Trends

The K Show maybe a few months away, but already the plastics industry is talking about what they’ll be launching and the best way to communicate their innovations. Petra Cullmann is the Messe Dussel...


Events Industry Trends

They came from all over Europe. 14 communication professionals joined the EMG team at the end of June for EMG's 3rd annual Communicator Summit. This year's theme was “The Connected Custo...


Industry Trends Strategy