Walking the Talk
Packaging waste, what to do about it and who’s to blame keeps making headlines. Walking the walk, instead of just talking the talk, takes collaboration across the value chain. At Labelexpo Europe, the leading labelling industry event, Avery Dennison took the stage to demonstrate their commitment to contribute and to support industry to tackle the challenges we face. The company has introduced ambitious sustainability goals for 2025 and is bringing more and more sustainable options to the market. But for Avery Dennison, Labelexpo was not just a platform to talk. For the first time, 60% of the booth was produced using liner waste!
WHAT CLIENTS SAY
"With the help of EMG, our presence at Labelexpo, our booth and our sustainability agenda all received great coverage in the trade media. Overall, our share of voice around the show well exceeded our expectations" - Rob Verbruggen, Director Communications Europe, Label and Graphic Materials Europe, Avery Dennison