effective business communications
effective business communications bringing 20 years experience to the table
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The EMG Way™

We believe that The EMG Way™ is the road to success. Following The EMG Way, we attain the highest standards of excellence, both in our day-to-day client services and in achieving agreed targets and deadlines for our many clients. For each process in our day-to-day work we have gathered and discussed best practises that we now apply to our media relations, media monitoring and various other activities.
 

EMG Background

EMG was founded in 1991 in the Netherlands by two international marketing communications professionals with a strong belief in the power of effective communications strategy as part of overall corporate policy to meet commercial objectives. With a background in the materials sector EMG has developed itself as a specialist industrial agency with a focus on the plastics, building and construction, chemicals, packaging, technology and healthcare markets. EMG was international from the outset and has consistently added big name industrial companies to its client roster, helping them to introduce products, launch new brands, create brand identities, liaise with business and industry press, in short to create awareness and generate new business leads.

In 2004 we opened our office in China in Shanghai and over the past 13 years we have built a reputation as the leading specialist B2B/industrial agency in the local marketplace.

Today our offices in China and Europe together with our global partner network means we have the capability to implement localized marketing communications and media relations programmes in all of our clients' key markets across the world.