TE M&A communications – making it consistent, clear and transparent
TE Connectivity involved EMG in the communication of three of its acquisitions. The EMG team was on board from the outset on each occasion. This enabled us to propose, develop and align internal and external communications materials for the announcement of the signing through to closing and the final merger stage. Co-ordinating M&A communications is complex. It is time sensitive, there is the issue of confidentiality and many points of view to consider. M&A activity creates a challenging period for all parties concerned. In addition to the confidential, multifaceted, behind-the-scenes processes for each organisation, it’s important that all stakeholders are informed with the right message at the right time, using the right channel. A well-considered and well-timed approach can help to moderate the uncertainty that comes with change. We believe that consistent, clear and transparent content is vital to the M&A process. Consistency avoids contradiction and consequent confusion. Clarity is important to create understanding of the messages and the personal consequences for each stakeholder. As much transparency as possible is essential to gain trust and cooperation and make the deal a success. Stakeholder communications and engagement starts before signing, continues during and after signing, but importantly also needs to continue after closing to make the M&A work; it’s important to report on progress and future plans to create buy-in from both internal and external stakeholders.
Deliver the TE message as clear as possible to the BU’s stakeholders
Ensure stakeholders are on board through engagement with both internal and external audiences; explaining the key messages and the rationale and benefits of the acquisition
Strengthen TE’s reputation as a world leader in connectivity and sensors, and a reliable enabler of a connected future.
From the outset all parties involved need to agree on the strategic communications plan including storylines, timing and stakeholder/channel mapping:
WHAT CLIENTS SAY
"The right internal and external communications can determine the outcome of a M&A process. To plan and deliver effective communications around such a delicate and confidential topic you need to work with a trusted partner like EMG. Our experience has proven that we can rely on EMG and that they have the insight required to deliver success at such a crucial time for the growth of our business!" - Jonathan Graham, Senior Manager Global Communications at TE Connectivity