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If you are interested in joining our team in China, please send your CV in English to Careers.

PR Account Executive

EMG is a leading international B2B marketing communications specialist, undertaking a full range of customised programmes for major industrial and commercial clients, including blue-chip multi-nationals.

Our activities span media relations, advertising, literature programmes, on-line solutions, trade exhibitions and in-company communications. Most of our work is pan-European or globally-linked.

Established in 1991, we continue to grow and now need to reinforce our dynamic team in order to support our ongoing expansion plans.

The Job

Reporting to Account Director


1. Communication Plan Development
· Formulate communication plan for clients under the Account Director’s guidance

2. Campaign Planning
· Identify stories, develop key messages, selecting key media, scheduling key dates
· Project managing process

3. Implementation
· Writing & translating PRs/articles/marketing communications, developing media lists, pitching stories to key media and following up to maximise coverage
· Working with AD press conferences, one-to-one interviews & press tours
· Working within agreed client budgets and internal cost budgets

4. Client Contact
· Maintaining day-to-day contact with clients, identify client needs and proactively pursuing growth opportunities.
· Effectively build up close and smooth client relationship enabling long-term profitable business growth.

5. Media Networking
· Developing and maintaining close relations with key media editors and journalists
· Researching and monitoring media opportunities for client exposure

6. Supplier Dealings
· Liaising with specialist suppliers, ensuring time/cost/quality requirements are achieved

7. Staff Supervision
· Supervising day-to-day activities of 1-2 account assistants

8. Business Development
· Contributing to new account acquisition activities

9. Projects Undertaking special projects as required by the General Manager

Essential Criteria

1. Profile

Male or female, probably mid to late 20s, who aspires to working in a fast-paced, international, and multi-cultural environment.

2. Personal Traits

Outgoing, confident, professional with presence
Assertive but not over-bearing
Driven, ambitious & focused

3. Education

University degree or higher

4. Experience

1-2 years agency experience is a must, preferably PR Agency experience, particularly international ones

5. Communciation Skills

Very strong communication and presentation skills

6. Strong inter-personal skills, a self-starter

7. Language Skills

Advanced proficiency in written and spoken English, good copywriting in both Chinese and English

The Rewards

We offer a competitive salary and benefits package, an excellent working environment, and most importantly the professional challenge and excitement of an international, progressive and dynamic organisation. The opportunities for personal growth are significant for the right candidate.

Ready for the next big step in your career? Up to the challenges EMG has to offer? Then e-mail your CV (in English) to