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12 十二月 2018
Strategic Cooperation Signed with Milliken Delivers 10% Energy Savings, allows use of UL® Environment Certification, Helps Safeguard the Malaysian Environment

Ee-Lian Enterprise Becomes First Plastic Products Manufacturer to use UL Green Label Certification in Malaysia

Kuala Lumpur, November 27th, 2018 – Ee-Lian Enterprise, the leading Malaysian manufacturer of plastic household ware has signed a strategic cooperation agreement with global specialty chemicals producer Milliken, to use Milliken’s energy-saving, UL certified Millad® NX™ 8000 clarifier additive.

The agreement means that Ee-Lian becomes the first Malaysian producer authorized to use the UL certified Green Label environmental accreditation on its products.

Speaking at a signing ceremony in Kuala Lumpur, Dato Teoh Han Chuan, Group Managing Director of SWS Capital Berhad cum Founder of Ee-Lian Enterprise (M) Sdn Bhd, commented, “We are really pleased with this new strategic partnership together with Milliken. Not only does it deliver improved efficiency and performance benefits to Ee-Lian’s production processes, but more importantly it fits with our sustainability and environmental strategy of adopting greener technologies that help reduce the impact of production on the environment.

“This development reflects our commitment to following the national government’s push to more environmentally friendly industry practices and to long term sustainable development, in which we strive to be an industry-leader here in Malaysia.”

According to reports, the Malaysian plastic market revenue is estimated at USD$3.3 billion (RM13.72 billion in 2017 and is expected to expand at a compounded annual growth rate of 5.27% during the period of 2018-2023.

“Elianware produces over 1,600 varieties of household plastic ware, which is sold both locally and overseas. This remains to be our key driver and we believe that the UL certification will be an added boost to our revenue stream, moving forward as consumers are confident of Elianware’s processes and commitment to better itself and the environment,” added Dato Teoh Han Chuan.

Ee-Lian Enterprise, a subsidiary of public listed company SWS Capital is well known for their fleet of plastic container products under the brand Elianware which covers food keeper containers, baskets, canisters, lunch box, multi-purpose racks, dustbins, toiletware, clothes pegs, hangers, bottles, dinnerware, serving trays, plastic gloves, chairs, stools, industrial pails and a plethora of other products which are essential to the daily lives of consumers.

By purchasing polypropylene resin, supplied by Malaysian polymer producer Lotte Chemical Titan, that uses Milliken’s Millad NX 8000 clarifying technology, Ee-Lian will also now be allowed to use the UL certified
Green Label on its products.

Mr Ng Chon Fook, Technical Director, Lotte Chemical Titan commented, “This is a significant milestone for two of Malaysia’s leading enterprises. It underlines our credentials and combined commitment to providing more sustainable solutions to our customers here in Malaysia and around Asia.”

Founded in 1894, internationally recognized UL environmental laboratory, (a wholly owned subsidiary of Underwriters Laboratories) has more than 200 laboratories, testing and certification bodies worldwide, and its certification labels appear on more than 23 billion products. UL conducted more than 100 tests to evaluate and confirm the environmental and performance-related benefits of Millad NX 8000 in the production of high clarity and high quality polypropylene based products. Use of the clarifier can lower processing temperatures by almost 20%, which in turn reduces both energy-use and related CO2 emissions to deliver its proven eco-benefits.

Millad NX 8000 was originally validated by UL in 2013 and it is the first environmentally friendly plastic additive to achieve UL certification.

Millad NX 8000 for PP produces optical clarity comparable to that of glass-like polymers such as polycarbonate, crystal polystyrene, and acrylics. It also provides a fresher, cleaner, and brighter look to PP-based applications, appealing to consumer preferences. Applications for PP clarified with Millad NX 8000 include sports drink bottles, thermoformed cups and clamshells, detergent bottles, and closures.

Vincent Wang, Head of Asia Marketing and Communication, Milliken added, “The energy-saving benefits of Milliken's Millad® NX™ 8000 clarifier for polypropylene (PP) have long been known and documented, and we are seeing a growing number of producers of clarified polypropylene adopt it across Asia. The UL Green label and its environmental claim validation (ECV) brings significant benefits to both producers and household ware brand owners – it can enhance the corporate image of resin producers, provide competitive advantage and improve the value of downstream plastic product producers, and ultimately have a positive effect on consumers. We are absolutely delighted to partner with Ee-Lian and help them to be the first company in Malaysia to carry the UL Green Label accreditation.”


About Ee-Lian Enterprise
Ee-Lian Enterprise (M) Sdn. Bhd. is a complete household plastic ware solution provider specialising in the design, development, manufacturing and distribution of a wide range of quality and innovative plastic storage, preparation, containment, serving and cleaning products for the home, office and industrial applications. Established in Penang in year 1994, from a small trading business 22 years ago, EE-LIAN has evolved into a major industry player with proven capabilities and achievements, with the distribution of coverage of its product “ELIANWARE®” throughout Peninsular and East Malaysia. We also expanded our export markets namely ASEAN countries, Middle East, Africa, etc. For more information, visit www.elianware.com

About UL
As a global company with more than 120 years of expertise, UL works with customers and stakeholders to help them navigate market complexity. UL brings clarity and empowers trust to support the responsible development, production, marketing and purchase of the goods, solutions, and innovations of today and tomorrow. We connect people to safer, more secure, more sustainable products, services, experiences and environments – enabling smarter choices and better lives.

About Lotte Chemical Titan
Established in 1991, Lotte Chemical Titan is proudly Malaysia’s first standalone producer of polyolefin and Malaysia’s largest integrated producer of olefin and polyolefin, and one of the largest polyolefin producer in Southeast Asia. Lotte Chemical Titan‘s production site in Malaysia consists of eleven Plants, two co-generation plants and three tank farms. In 2006, Lotte Chemical Titan acquired PT Lotte Chemical Titan Nusantara, Indonesia’s largest polyethylene plant in the country. This acquisition boosted the polyethylene capacity by about 80%, thus making us one of the largest producers of polyolefin in Southeast Asia. Lotte Chemical Titan was acquired by Lotte Chemical Corp. in 2010 and we became one of Lotte Chemical Corp.’s largest overseas subsidiaries. For more information, visit www.lottechem.my.

About Milliken
Milliken has been solving everyday problems with innovative solutions for more than 150 years. Our research, design, and manufacturing expertise reaches across a breadth of disciplines including specialty chemicals, floor covering, and performance and protective textiles. An unwavering commitment to ethics guides our work to redefine how we add strength and protection to products, how we infuse vibrancy and color into our surroundings, and how we care for the environment. For us, success is when discoveries made within Milliken help us all have more meaningful connections with the world. Discover Milliken at www.milliken.com, and join us on Facebook, Instagram, LinkedIn, and Twitter.
ClearShield, Millad, NX, Milliken, and the Milliken logo are registered trademarks of Milliken & Company.

Distributed for and on behalf of Milliken & Ee Lian Enterprise
For media enquiries, please contact:
Shanty Dass at 012 928 2896 or shanty@mustardtree.com.my
Kelly Lee at 016 237 0681 or kelly@mustardtree.com.my
Jade Wong at 012 219 5289 or jade@mustardtree.com.my

Dato Teoh Han Chuan(left), Group Managing Director of SWS Capital Berhad cum Founder of Ee-Lian Enterprise (M) Sdn Bhd, and Vincent Wang(right), Head of Asia Marketing and Communication, Milliken singed a strategic cooperation agreement with global specialty chemicals producer Milliken, to use Milliken’s energy-saving, UL certified Millad® NX™ 8000 clarifier additive in Kuala Lumpur. The agreement means that Ee-Lian becomes the first Malaysian producer authorized to use the UL certified Green Label environmental accreditation on its products.

Group photo of guests, from left to right: Ng Chon Fook, Technical Director of Lotte Chemical Titan Sdn Bhd, Dato Teoh Han Chuan, Group Managing Director of SWS Capital Berhad cum Founder of Ee-Lian Enterprise (M) Sdn Bhd, Vincent Wang, Head of Asia Marketing and Communication, Milliken, Henry Heng, Executive Director of Ee-Lian Enterprise (M) Sdn Bhd and Bacon Ch’ng, Secretary General of Malaysian Plastics Manufacturers Association, Northern Branch.

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